Metaverse | CXC Asia

Impact of Metaverse on Recruitment

In October 2021, Meta, formerly known as Facebook, announced it would be focusing on bringing the metaverse to life and helping people connect, find communities, and grow businesses.

Meta aims to create a digital experience that enables people to interact in a 3D environment, exploring beyond the physical world. A place for people to work and play, aka. Metaverse.

There are many components of the metaverse that will completely shift the way we live and interact. It will accelerate the world of crypto and digital currencies, alter the world of entertainment, change our purchasing habits and the commerce business but, most importantly, it will redefine the way we work.

What is Metaverse?

The metaverse is the buzzword in tech at the moment. Essentially, a metaverse is a digital environment that encompasses the physical and virtual worlds. Both worlds have their economies and an element of interoperability, i.e., enabling users to use their avatars and objects from one metaverse to another.

Metaverse and the World of Work

Since its introduction, some companies have already expressed interest in using metaverse to hire, engage and manage people. And believe it or not, this shift already began with the global pandemic.

The global pandemic shifted the way we work. We went from in-person meetings and 9-5 office hours to fully work from home or remotely, pushing employees to merge their real and virtual identities. Organizations began using collaborative platforms to bridge the location/distance and time zone differences while maintaining productivity and engagement.

This virtual collaboration has presented many opportunities for candidates and organizations, fostering a more streamlined and more straightforward way to communicate and perform; this trend will continue in the metaverse.

Benefits and Challenges of the Metaverse

As a concept, metaverse sounds intriguing. However, would working in metaverse allow for all the real-world capabilities but with minimum challenges?


  1. Eliminating the challenges of remote work by creating a captivating virtual workplace.
  2. Visualizing and solving challenges in a collaborative, 3D environment.
  3. Fostering collaboration experiences without having to build new infrastructure.
  4. Eradicating dependence on hardware.


  1. Lack of available core technologies (e.g., full-body gear and sensors and robust cloud connectivity).
  2. Issues around privacy and security as it would need to store and record user data.
  3. Lack of data and research around the risk of discrimination and harassment.
  4. Lack of ‘human touch’.

Hiring Practices in the Metaverse?

In the next couple of years, most organizations might focus their hiring needs on identifying talent in the metaverse. The organization will look for a way to attract tech talent beyond traditional channels, e.g., enabling candidates to speak to hiring managers and staff via a virtual world. Some organizations might completely redefine their hiring process and sourcing channels to fit in the metaverse.

Furthermore, organizations might realize that the best tech talent isn’t location-dependent. The metaverse will enable them to locate top-tier talent for their niche projects exclusively in the virtual environment.

Job interviews may enable us to express and experience many new things with your avatar in the metaverse, allowing us to break communication barriers further.

Although we can’t know for sure what the future holds, one thing’s for certain – as the metaverse continues to evolve, we will see more overlaps with the world of recruitment.