It’s a competitive world out there, especially if you’re in the hunt for top IT talent. To get ahead of your competitors you need to get strategic. Developing a 360-degree strategy for recruiting and retaining new tech talent could be the smartest investment you’ll make this year…
Today, every company is a technology company. They have to be.
Worldwide, spending on IT is set to eclipse $4.4 trillion in 2022, and the demand for top IT staff continues to soar at an unprecedented rate. Yet there is a global shortage of workers, in particular IT workers.
So what can you do to find and recruit the best IT staff available?
Establish an Employer of Record service. It’s an essential business tool in the new world of work
The first logical step is to enable your business to access the global talent pool by establishing an Employer of Record service with a specialist workforce management and recruitment partner like CXC. With it, you can hire anyone, from anywhere in the world without the hassle of coming to grips with complex laws and regulations, taxes, benefits, currency exchange, or payroll issues etc. With remote working now the new norm, especially for IT workers, an Employer of Record arrangement means you’ll never have to say no again to top IT talent.
But that’s just the first step.
The next is to establish a 360-degree strategy specifically designed to attract and retaining new tech talent
A 360-degree strategy is all about impactful cohesive messaging delivered or reinforced via an integrated campaign that incorporates all key points of target engagement – from sourcing, recruitment hiring and onboarding through to the employee experience, career advancement and even how how your business engages with its alumni and ex-employees.
Your enterprise-wide strategy all begins with your Employer Brand and the value proposition you present to tech job seekers.
What do Techies really want?
Multiple studies have shown that, in addition to salary and baseline benefits, IT talent seeks a combination of 5 or 6 key attributes when choosing an employer. It’s not rocket science. The types of employment attributes IT workers look for include:
- A vibrant culture with a diverse and inclusive workforce
- Flexible work arrangements including remote and hybrid working
- A focus on employee health and well-being as well as work/life balance
- A company that offers many professional development opportunities
- A business that invests heavily in new technologies
Are all, or some of these front and centre in your Employer Brand? Do you have a reputation for any of them?
Developing a 360-degree strategy for your business in order to attract new IT talent means incorporating all – or some of these into every aspect of your engagement with jobseekers, right from the very first point of contact. Talk the talk; walk the walk.
In effect, you need to rebuild your employer brand using them as your totems. You could even just focus on one or two key attributes and build your corporate profile around them.
Build a compelling and cohesive Employer Brand
A compelling and cohesive EB and crafted reputation will act as a super-magnet for top tech talent worldwide. It will also generate great word of mouth, which is recognised as the most effective form of marketing there is.
You just need to consider the influence of word of mouth in your own life. Would you buy a certain make of car if two or three friends or colleagues had warned you not to?
It’s the same in business. Anyone considering a job offer from you will ask around and what they hear will be a key factor in their decision-making.
Do you know what your reputation is out there in the tech talent world? It’s always interesting to blind-ask tech people familiar with your business what it would be if it were an animal. You hope they might say a leopard, or something similar. You could get a garden slug. That’s why a 360-degree strategy is always a great investment.
“It’s always interesting to blind-ask Techies familiar with your business what it would be if it were an animal. You hope they might say a leopard. You could get a garden slug…”
Investing strategically to build your brand as an employer of choice will help you stand out to IT talent. It will help make a critical difference to your recruitment success and bottom line by increasing the number of quality applicants keen to work for your company, reducing your costs per recruitment, and helping to differentiate your company from your also-ran competitors.
Like to know more about strategies to find, attract and retain top talent in 2022 and beyond? Or how workforce management & recruitment companies like CXC Global can help you create a global staff recruitment and retention strategy?