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From pandemic hurdles to growth: How CXC helped its client scale and transition in Southeast Asia

Business & Professional Services
CXC Global2 min read
CXC GlobalJanuary 22, 2025
CXC Global

Summary

Challenge

Expanding into Southeast Asia during the pandemic, this client faced operational hurdles, limited local presence, and compliance complexities while building back-office support for European services.

Solutions

CXC piloted scalable workforce solutions, grew the client’s team to 80, ensured compliance, and provided seamless support for a successful transition to independent operations.

Results

The client achieved workforce growth, cost efficiency, and operational independence in the Philippines, backed by CXC’s expert support and compliance framework.

This client is a leading European group specialising in hotel and real estate operations. Renowned for its excellence in tourism and property management, SOFRA supports a vast network of clients across the region.

Industry

Hotel and Tourism

Company Size

1,000 employees

Location

Paris, France

Founding Year

Challenge

In November 2020, this client embarked on its journey to build a back-office support team in the Philippines to manage its European operations. However, the expansion faced significant hurdles:

Complex operational needs 

  • Establishing a support team in Southeast Asia required managing services for tourism, language, and communication, areas with unique challenges in skill availability.

Pandemic disruption 

  • The global health crisis heightened operational uncertainties, limiting their ability to hire and scale effectively.

Lack of local presence 

  • Without a physical office in the Philippines, the client needed a cost-effective solution to employ and manage staff while ensuring compliance with local labour laws.

Solution

CXC partnered with the client to pilot a scalable and compliant workforce solution, tailored to their specific needs:

Pilot launch

  • Introduced a small group of contractors to test capabilities in the Philippines, ensuring a gradual and controlled start.

Steady workforce growth

  • Scaled from fewer than 10 contractors during the first two years to a peak of 80 employees, hitting a key operational milestone.

Account Management excellence

  • Delivered seamless coordination between the client’s leadership in France and operations in the Philippines, enabling smooth deployment and management of a growing workforce.

Cost-effective Employer of Record (EOR) services

  • Enabled the client to employ staff across the Philippines without the need for a physical office, reducing overheads and maintaining flexibility.

Ongoing compliance and advisory services

  • Managed contractor queries and ensured adherence to local statutory requirements.
  • Provided the client with a blueprint for establishing their own operations, including frameworks for managing compliance and employment.

Transitional support

  • As the client transitioned to its own entity, CXC ensured a smooth handover by:
    • Facilitating the transfer of contractors to the client’s new entity.
    • Offering HR advisory services, including recommendations for insurance vendors and administrative best practices.

Results

CXC’s partnership with the client delivered measurable success, supporting their growth and independence:

Successful expansion

  • Enabled the client to establish and scale its back-office operations in the Philippines, reaching a peak workforce of 80 employees.

Cost and compliance efficiency

  • Provided a cost-effective employment solution while ensuring compliance with all local regulations.

Seamless transition

  • Supported the client’s shift to self-sufficiency by offering comprehensive transitional support, allowing the company to confidently operate independently in the Philippines.

Strong operational framework

  • Delivered a robust framework for the client to manage its local workforce effectively, setting the foundation for future growth.

CXC’s expertise in workforce management and compliance enabled the client to navigate the challenges of international expansion and the pandemic, growing their Southeast Asia operations while maintaining flexibility and control. With a seamless transition to independent operations, this hotel and tourism client now stands equipped to thrive in the region.


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About CXC


At CXC, we want to help you grow your business with flexible, contingent talent. But we also understand that managing a contingent workforce can be complicated, costly and time-consuming. Through our MSP solution, we can help you to fulfil all of your contingent hiring needs, including temp employees, independent contractors and SOW workers. And if your needs change? No problem. Our flexible solution is designed to scale up and down to match our clients’ requirements.

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